Other Ideas for our Anti-Piracy Campaign......

• Celebrity endorsement
• Posters
• Leaflets
• Radio adverts
• Put it up on different social networking sites, i.e. Twitter, Facebook, Tumblr, Youtube, Myspace, Bebo, etc.
• Merchandising, such as: Key rings, hoodies, t-shirts, bags
• Outdoor events- we could put up street shows, going to different youth clubs and groups, and presenting it to them

The Trailer: Our Anti-piracy advert

This is our final copy of our advert.


The objects we used and why we used them:


The mouths - The reason why we used the mouths is because it doesn't show the person's identity. This represents the fact that people who download off the internet, mainly remain anonymous.


Download Bar - Represents what happens when a movie is downloading.


Text at the end - This is to send our message across to the viewer and make the message stay in their heads.


Music - This brings tension to the viewer and the words 'I need a hero', at the end, is almost as if a person in jail, due to piracy, needs a hero to help them get out.


Jail Sound effect - This tells the viewer the outcome of downloading Pirate videos.


When making this video, we did make a few mistakes, but we edited them out. One of the mistakes was that our message at the end is really long. But we edited that and kept the main parts of the message. Also, we added a person saying 'don't' before they actually say 'stop'. But we found an error of the person probably saying 'Don't Stop', which goes against what we want people to do.

Questionnaire Analysis

This is the analysis of the questionnaire that we carried out...

Age Group...

Gender...

Medium of Media...

Download... 

How Often???

Aware of Consequences???

Anti-piracy working???

Questionnaire

1.            In what age group are you in?

[] 12-18 [] 19-25 [] 26+ and over

2.            Gender?

[] Female [] Male

3.          What medium of media do you relate to the most? Tick as many as you as you like.

[] Music [] Movies [] Posters [] TV Programmes

4.          Do you download movies or music off the internet?

[] Yes [] No

5.            If yes, how often do you download?

[] Once a week [] rarely [] occasionally [] Quite often

6.          Are you aware of the consequences of downloading (illegally)?

[] Yes [] No

7.          Do you think anti-piracy campaigns are working?

[] Yes [] No

Thank You for your time

Planning & Making Part of the Trailer

Tuesday 25th January 2011: Today we did some planning sheets for our anti-piracy trailer. Then as a group we videoed part of our trailer.
Pictures taken as evidence......

Movie Piracy Trailer

Official Anti-Piracy Film Analysis

Tuesday 18th January 2011: Today we discussed about LO3- the actual making of our poster or video or audio clip. We looked at the official anti-piracy film that are shown in cinemas. Then discussed how it is so effective. We then did Contations and denotations on it. Today we also decided, what groups we are going to be in; what each of us is required to do.
My group members

• Me
• Agata
• David
• Axhel

In our groups we then created a questionnaire.


Conotations & Denotations:

• Me:-

Camera Angle Shots/Movement/Position

Aerial shot: A guy stealing a TV- it looks as if someone is spying on him.

Zoom/reverse zoom: When the showing the screen of the computer download and the girl- Enphasing the fact that an innocent girl can do such a deed and that it’s wrong.

Low angle: They show a purse hanging on chair in a restaurant, while a man came and grabbed the bag and took it.

Close-up and variations: The computer was showing, that it was downloading and the girl doing it.

Wide shot: At the end of the video when the girl leaves when she’s finished and the computer was just sitting there.

Point of view: When the camera was focusing on the computer downloading, as if the girl is looking at it.

Pan: The camera moving around the girl as she is sitting in front of the computer.                             

• Axhel:-

Sound

Sound effects: Siren – To conflict the crime of a car being stolen.

                        Jail sound – To show the outcome of the crime (Piracy)

                        Gunshot sound – To outline some words when the text comes on screen.

                        Rewind sound – To synchronous with the rewinding of the advert.

                        ‘BOOM’ sound – To outline the word ‘wouldn’t’ in the appearing text.

Theme music/Tune:     Is played throughout the advert.

Sound bridges:            Sound effects such as the Siren bridges the scenes.

• David

Editing

Editing- they pieced together the film with titles as well.

Cut between scenes - Shots cut from between titles to short clips

Long take at the end - There is a long part at the end were the film is blank

Montage of scenes- Their is a build up to the initial point of the film of not stealing movies.

Conotation

It plays the same roles as a narrator would, it narrates the film

Clips are fast and constant which keeps the audience attention.