Disney Pixar Case Study: Up

• What is the Institution?

The institution is Walt Disney Pictures. It is produced by Pixar Animated Studios.

• Who are the target audience?

Mainly for kids/children and families. Also for people who like animation movie as such.

• What are the aims of this Campaign?

The aim of this campaign is to get people all hyped up about it; and for them to go to the cinema and watch it.

• What media forms are used?

Posters:-  Such as....           

 These images got people wondering, as to what might this film be about........

 Websites:- The movie website is pretty cool. When you go on it, a sky background appears with balloons and a tv on it that plays the trailer of the movie. After when you click the 'Enter the site' button underneath the tv; the home page appears where you can click on the different 'badges' on the left site to explore. There are lots of things 'explore' on the website, such as games, downloads, videos, etc.
http://www.disney.co.uk/up/#home
Click on the link to go on the website!

• What techniques and tactics have been employed?

Disney Pixar Animation studios' first movie to be presented in Disney digital 3-D. It's also accompanied by a short film, Partly Cloudy.