The first trailer debuted in front of Transformers. The trailer surprised and awed the audience because it showed a going-away party of one of the characters named Rob and then an invasion of New York, something that’s capable of decapitating the Statue of Liberty. Also for the fact that it was untitled. This left the audience speechless; fired a spark of interest which ensued a wave of online commentary. Upon researching further about this untitled film, the audience found the official website of the film, 1-08-08.com. This website was occasionally updated with pictures, some cryptic and mysterious, holding the audience’s interest.
Eventually a teaser poster appeared for the untitled movie. The main stream campaign died down for awhile. The direct reason being that it unnamed. This was pretty hard because they were running a mass-awareness campaign for a film whose name was being held as secret.
The main stream audience were to be the pre-disposed to sci-fi type movies. People posted their reactions on their blogs and social networking profiles to the trailers, posters and the new movie website. This obviously spread all over, keeping the audience hyped up about it.
It created a buzz all over the internet. People were obviously drawn to it because of the mysterious unnamed trailer and an unusual on take of a monster-disaster movie. The bloggers and people, who wrote about this movie, commercials and trailers, were the ones selling the movie and creating hype. The campaign for this film was very clever and successful.
0 comments:
Post a Comment