Cloverfield Official Trailer

Cloverfield Viral-Campaign

The first trailer debuted in front of Transformers. The trailer surprised and awed the audience because it showed a going-away party of one of the characters named Rob and then an invasion of New York, something that’s capable of decapitating the Statue of Liberty. Also for the fact that it was untitled. This left the audience speechless; fired a spark of interest which ensued a wave of online commentary. Upon researching further about this untitled film, the audience found the official website of the film, 1-08-08.com. This website was occasionally updated with pictures, some cryptic and mysterious, holding the audience’s interest.

Eventually a teaser poster appeared for the untitled movie. The main stream campaign died down for awhile. The direct reason being that it unnamed. This was pretty hard because they were running a mass-awareness campaign for a film whose name was being held as secret.

The main stream audience were to be the pre-disposed to sci-fi type movies. People posted their reactions on their blogs and social networking profiles to the trailers, posters and the new movie website. This obviously spread all over, keeping the audience hyped up about it.

It created a buzz all over the internet. People were obviously drawn to it because of the mysterious unnamed trailer and an unusual on take of a monster-disaster movie. The bloggers and people, who wrote about this movie, commercials and trailers, were the ones selling the movie and creating hype. The campaign for this film was very clever and successful.   

My Original Idea for Anti-Piracy Trailer

The video starts by people playing different instruments and singing. Everyone is happy and have cheerful faces. There’s going to be some split staging-where there’ll be a few people huddled around a computer, with lots of CDs with them. Looking at the screen and anticipating. This side would be darker in colour, gothic and surreal. The people would suddenly start cheering as something happens on the screen.

As they start cheering, the brighter side start to grey and fade. The happy and cheerful faces stop playing and singing as the greyness spread over them. They sit there grim faced or sad, looking blankly at the camera. As the video is ending, they all say at once “Our talent’s being stolen” or something like that. And fades out. Bombarding with a poster on anti piracy.

Disney Pixar Up Trailer

Disney Pixar Case Study: Up

• What is the Institution?

The institution is Walt Disney Pictures. It is produced by Pixar Animated Studios.

• Who are the target audience?

Mainly for kids/children and families. Also for people who like animation movie as such.

• What are the aims of this Campaign?

The aim of this campaign is to get people all hyped up about it; and for them to go to the cinema and watch it.

• What media forms are used?

Posters:-  Such as....           

 These images got people wondering, as to what might this film be about........

 Websites:- The movie website is pretty cool. When you go on it, a sky background appears with balloons and a tv on it that plays the trailer of the movie. After when you click the 'Enter the site' button underneath the tv; the home page appears where you can click on the different 'badges' on the left site to explore. There are lots of things 'explore' on the website, such as games, downloads, videos, etc.
http://www.disney.co.uk/up/#home
Click on the link to go on the website!

• What techniques and tactics have been employed?

Disney Pixar Animation studios' first movie to be presented in Disney digital 3-D. It's also accompanied by a short film, Partly Cloudy.

Case Study: The Social Network

• What is the Institution?

The instistution is Columbia Pictures.

• Who are the target audience?

The target audience are the people, who are interested as to how Facebook was invented. Older teens and adults.

• What are aims of this campaign?

The aim of this campaign is to get people all hyped up about it; and for them to go to the cinema and watch it.

• What media forms are used?

Poster:- Such as......

 

These images got people wondering, as to what the movie might be about.....

 

Website:- The movie website is used quite effectively. The whole website is a collage of images of  Jesse Eisenberg as Mark Zuckerberg; displayed in different ways. By clicking on categories such as about, photos, videos, etc, a load of other set of images appear, where you can go over them with your mouse and click them to find out more are about the film.

http://www.thesocialnetwork-movie.com/site/   

Click on the link to explore the website......

• What techniques and tactics have been employed?

The i-trailer is introduced, as an innovative way for the viewers to interact with the trailer as it's playing. You can click anywhere and anytime on the trailer during the 2 minute airplay and find out fun facts and information about the film, Facebook and Mark Zukerberg's origins. It also gives the viewers links to videos and articles.

The Social Network i-trailer