Disney Pixar Up Trailer

Disney Pixar Case Study: Up

• What is the Institution?

The institution is Walt Disney Pictures. It is produced by Pixar Animated Studios.

• Who are the target audience?

Mainly for kids/children and families. Also for people who like animation movie as such.

• What are the aims of this Campaign?

The aim of this campaign is to get people all hyped up about it; and for them to go to the cinema and watch it.

• What media forms are used?

Posters:-  Such as....           

 These images got people wondering, as to what might this film be about........

 Websites:- The movie website is pretty cool. When you go on it, a sky background appears with balloons and a tv on it that plays the trailer of the movie. After when you click the 'Enter the site' button underneath the tv; the home page appears where you can click on the different 'badges' on the left site to explore. There are lots of things 'explore' on the website, such as games, downloads, videos, etc.
http://www.disney.co.uk/up/#home
Click on the link to go on the website!

• What techniques and tactics have been employed?

Disney Pixar Animation studios' first movie to be presented in Disney digital 3-D. It's also accompanied by a short film, Partly Cloudy.

Case Study: The Social Network

• What is the Institution?

The instistution is Columbia Pictures.

• Who are the target audience?

The target audience are the people, who are interested as to how Facebook was invented. Older teens and adults.

• What are aims of this campaign?

The aim of this campaign is to get people all hyped up about it; and for them to go to the cinema and watch it.

• What media forms are used?

Poster:- Such as......

 

These images got people wondering, as to what the movie might be about.....

 

Website:- The movie website is used quite effectively. The whole website is a collage of images of  Jesse Eisenberg as Mark Zuckerberg; displayed in different ways. By clicking on categories such as about, photos, videos, etc, a load of other set of images appear, where you can go over them with your mouse and click them to find out more are about the film.

http://www.thesocialnetwork-movie.com/site/   

Click on the link to explore the website......

• What techniques and tactics have been employed?

The i-trailer is introduced, as an innovative way for the viewers to interact with the trailer as it's playing. You can click anywhere and anytime on the trailer during the 2 minute airplay and find out fun facts and information about the film, Facebook and Mark Zukerberg's origins. It also gives the viewers links to videos and articles.

The Social Network i-trailer

Viral Marketing

Tuesday 23rd November 2010
In today's session we looked at viral marketing. What it is and how it helps films getting promoted. We also looked at 4 different movies; they were..... The Social Network, Blair Witch Project, Cloverfield and Paranormal Activity. We did some tasks following up a case study on The Social Network based on the 'case study questions'.

"How has the film marketing campaign used social network sites to reach it's target audience?"

Keywords: Subjectively:- Your Opinion
Objectively:- 3rd point of view
Uses and Gratifications:- What media does for us? Why do we use it?

This theory suggests that audiences choose texts to meet one or more of the following:

• The need to be informed and educated:- Documentaries and news- Sky news, Big cook Little cook.
• The need to identify:- Glee, Inbetweeners, Eastenders.
• The need to be entertained:- e-news, soaps, television, radio, youtube, Pretty Little Liars, Gossip Girl, Vampire Diaries.
• The need to use media for social interaction and discussion:- Twitter, Facebook, msn, Youtube, Myspace, Bebo.
• The need to escape:- Hollywood movies, Desperate Housewives, Gossip Girl, Pretty Little Liars, Vampire Diaries.

Case Study Questions:

1. What is the Institution?
2. Who are the target audience?
3. What are the aims of this campaign?
4. What media forms are used?
5. What techniques and tactics have been employed?

Film Marketing Campaigns

Tuesday 9th November 2010
In today's session we looked at what psychographics and demographics are. How they are used and help to promote and advertise. We also did a debate on Cadbury's campaign and it was quite interesting. We also looked at different keywords in relation to advertising. Then we went through a film poster analysis and were told to do a film poster analysis of our own.

Key Terms:

• Poster: A form of averts/promoting
• Billboard: Very large adverts, mounted on boards around towns, cities, near roads and busy areas.
• Main Message: The most important message and basic information or message.
• Overt Message: A direct message that can clearly be seen and understood by the viewer.
• Covert/Subliminal Message: Message that is spoken but is implied through action or circumstances.
• Viral Marketing: A means of selling and promoting via word of mouth or Internet.
• Social Network: Connecting with friends and family via Internet, i.e. facebook, twitter, msn, myspace, bebo, etc.
• Demographics: Describing/defining an audience by their social status and income.
• Psychographics: Labelling people in particular group by the way they are, i.e. behaviour, personality, etc.
• Denotion: What is obvious and apparent or heard in media text.
• Connotation: What it suggest to the audience from what they hear or see.
• Enigma: Rhetorical questions

Under Demographics I'm under.......Group E

Under Psychographics............I am an aspirer because I think I'm a bit materialistic. I am also a successor because I'm confident, have strong goals and organised. But I'm also an explorer because I'm an individual and like adventure.

What role does the Media in advertising???
It tries to promote and advertise products in a ways that makes us feel, that being like that or doing something like that, to achieve the goal will give us higher status. It sets a superficial standard.

Cadbury's Gorilla Advert 2007

http://www.cadbury.co.uk/home/Pages/home.aspx