Film Marketing Campaigns

Tuesday 9th November 2010
In today's session we looked at what psychographics and demographics are. How they are used and help to promote and advertise. We also did a debate on Cadbury's campaign and it was quite interesting. We also looked at different keywords in relation to advertising. Then we went through a film poster analysis and were told to do a film poster analysis of our own.

Key Terms:

• Poster: A form of averts/promoting
• Billboard: Very large adverts, mounted on boards around towns, cities, near roads and busy areas.
• Main Message: The most important message and basic information or message.
• Overt Message: A direct message that can clearly be seen and understood by the viewer.
• Covert/Subliminal Message: Message that is spoken but is implied through action or circumstances.
• Viral Marketing: A means of selling and promoting via word of mouth or Internet.
• Social Network: Connecting with friends and family via Internet, i.e. facebook, twitter, msn, myspace, bebo, etc.
• Demographics: Describing/defining an audience by their social status and income.
• Psychographics: Labelling people in particular group by the way they are, i.e. behaviour, personality, etc.
• Denotion: What is obvious and apparent or heard in media text.
• Connotation: What it suggest to the audience from what they hear or see.
• Enigma: Rhetorical questions

Under Demographics I'm under.......Group E

Under Psychographics............I am an aspirer because I think I'm a bit materialistic. I am also a successor because I'm confident, have strong goals and organised. But I'm also an explorer because I'm an individual and like adventure.

What role does the Media in advertising???
It tries to promote and advertise products in a ways that makes us feel, that being like that or doing something like that, to achieve the goal will give us higher status. It sets a superficial standard.