Comparing Hovis 'Bread' (2008) with Cadbury's 'Gorilla' (2007)

Hovis 'Bread' Advertisement

• Staple food
• Complex Idea
• Detailed mise-en-scene
• Nostalgic (maybe to some people)
• Products is signified by Victorian northern setting and young boy
• References to iconic 1970s ad
• 'Cinematic'
• A journey/ an adventure/ tells a story

http://www.hovisbakery.co.uk/

Cadbury's 'Gorilla' Advertisement

• Luxury food
• Simple, minimal idea
• Products is signified by cinematic intro and purple studio
• References to music video techniques
• Iconic use of 1980s pop track "In the air tonight"

http://www.cadbury.co.uk