Advertisements

Tuesday 19th October 2010
Today we did numeral tasks and they were all about advertisements and it's HR. I thought it was a fun session for me because I really liked picking my top 5 ads and thinking about why were they so appealing. We also comapared Hovis "Bread" 2008 with Cadbury's " Gorilla" 2007. First we watched they adverts and then we started listing the things. Later on the session we were told to write a few things by anlysing some of the shots from the two adverts, using this 'Analysing Television Adverts' pdf file, that had the criteria and the frame. We were told to continue this for h/w.
Overall it was good, but there was lot to be done.

Task 1: A - Top 5 all-time favourite TV adverts

1. Meerkats
2. Cadbury's - eyebrows
3. Barclay card- rollercoaster
4. Skoda Fabia - the cake car
5. Go Compare - Egyptian

B - Why they appeal to me?

1. I love the accent! And the whole thing with meerkat's is so cool. It's really cute.
2. Cadbury's eyebrow was just cool and brilliant! It's wicked and eyecatching because normally you can't really do that with your eyebrows for real.
3. The Barclay card rollercoaster ad was very innovative and creative! It's imaginative and really cool
4. Skoda, the cake car ad is truly genius because the whole thing is made out of cake!
5. Go Compare - Egyptian. I like this one because it's musical and funny.

Task 2: A - Select 3 channels, their target audience and it's most watched programmes

1. Channel 4: For certain groups of people at certain times of day, Big Brother.
2. ITV2: Women, Gossip Girl
3. Disney Channel: Kids, pre-teens and teens, Hannah Montanna

B - Advertisements shown in the selected channels and the time

1. Channel 4: iPod touch,  6 'O' clock.
2. ITV2: Chanel Coco Mademoiselle, 9 'O' clock.
3. Disney Chanel: Only Disney and Disney Pixar products, all day.