Tuesday 23rd November 2010
In today's session we looked at viral marketing. What it is and how it helps films getting promoted. We also looked at 4 different movies; they were..... The Social Network, Blair Witch Project, Cloverfield and Paranormal Activity. We did some tasks following up a case study on The Social Network based on the 'case study questions'.
"How has the film marketing campaign used social network sites to reach it's target audience?"
Keywords: Subjectively:- Your Opinion
Objectively:- 3rd point of view
Uses and Gratifications:- What media does for us? Why do we use it?
This theory suggests that audiences choose texts to meet one or more of the following:
- The need to be informed and educated:- Documentaries and news- Sky news, Big cook Little cook.
- The need to identify:- Glee, Inbetweeners, Eastenders.
- The need to be entertained:- e-news, soaps, television, radio, youtube, Pretty Little Liars, Gossip Girl, Vampire Diaries.
- The need to use media for social interaction and discussion:- Twitter, Facebook, msn, Youtube, Myspace, Bebo.
- The need to escape:- Hollywood movies, Desperate Housewives, Gossip Girl, Pretty Little Liars, Vampire Diaries.
- What is the Institution?
- Who are the target audience?
- What are the aims of this campaign?
- What media forms are used?
- What techniques and tactics have been employed?
