Questionnaire Analysis

This is the analysis of the questionnaire that we carried out...

Age Group...

Gender...

Medium of Media...

Download... 

How Often???

Aware of Consequences???

Anti-piracy working???

Questionnaire

1.            In what age group are you in?

[] 12-18 [] 19-25 [] 26+ and over

2.            Gender?

[] Female [] Male

3.          What medium of media do you relate to the most? Tick as many as you as you like.

[] Music [] Movies [] Posters [] TV Programmes

4.          Do you download movies or music off the internet?

[] Yes [] No

5.            If yes, how often do you download?

[] Once a week [] rarely [] occasionally [] Quite often

6.          Are you aware of the consequences of downloading (illegally)?

[] Yes [] No

7.          Do you think anti-piracy campaigns are working?

[] Yes [] No

Thank You for your time

Planning & Making Part of the Trailer

Tuesday 25th January 2011: Today we did some planning sheets for our anti-piracy trailer. Then as a group we videoed part of our trailer.
Pictures taken as evidence......

Movie Piracy Trailer

Official Anti-Piracy Film Analysis

Tuesday 18th January 2011: Today we discussed about LO3- the actual making of our poster or video or audio clip. We looked at the official anti-piracy film that are shown in cinemas. Then discussed how it is so effective. We then did Contations and denotations on it. Today we also decided, what groups we are going to be in; what each of us is required to do.
My group members

• Me
• Agata
• David
• Axhel

In our groups we then created a questionnaire.


Conotations & Denotations:

• Me:-

Camera Angle Shots/Movement/Position

Aerial shot: A guy stealing a TV- it looks as if someone is spying on him.

Zoom/reverse zoom: When the showing the screen of the computer download and the girl- Enphasing the fact that an innocent girl can do such a deed and that it’s wrong.

Low angle: They show a purse hanging on chair in a restaurant, while a man came and grabbed the bag and took it.

Close-up and variations: The computer was showing, that it was downloading and the girl doing it.

Wide shot: At the end of the video when the girl leaves when she’s finished and the computer was just sitting there.

Point of view: When the camera was focusing on the computer downloading, as if the girl is looking at it.

Pan: The camera moving around the girl as she is sitting in front of the computer.                             

• Axhel:-

Sound

Sound effects: Siren – To conflict the crime of a car being stolen.

                        Jail sound – To show the outcome of the crime (Piracy)

                        Gunshot sound – To outline some words when the text comes on screen.

                        Rewind sound – To synchronous with the rewinding of the advert.

                        ‘BOOM’ sound – To outline the word ‘wouldn’t’ in the appearing text.

Theme music/Tune:     Is played throughout the advert.

Sound bridges:            Sound effects such as the Siren bridges the scenes.

• David

Editing

Editing- they pieced together the film with titles as well.

Cut between scenes - Shots cut from between titles to short clips

Long take at the end - There is a long part at the end were the film is blank

Montage of scenes- Their is a build up to the initial point of the film of not stealing movies.

Conotation

It plays the same roles as a narrator would, it narrates the film

Clips are fast and constant which keeps the audience attention.

Cloverfield Official Trailer

Cloverfield Viral-Campaign

The first trailer debuted in front of Transformers. The trailer surprised and awed the audience because it showed a going-away party of one of the characters named Rob and then an invasion of New York, something that’s capable of decapitating the Statue of Liberty. Also for the fact that it was untitled. This left the audience speechless; fired a spark of interest which ensued a wave of online commentary. Upon researching further about this untitled film, the audience found the official website of the film, 1-08-08.com. This website was occasionally updated with pictures, some cryptic and mysterious, holding the audience’s interest.

Eventually a teaser poster appeared for the untitled movie. The main stream campaign died down for awhile. The direct reason being that it unnamed. This was pretty hard because they were running a mass-awareness campaign for a film whose name was being held as secret.

The main stream audience were to be the pre-disposed to sci-fi type movies. People posted their reactions on their blogs and social networking profiles to the trailers, posters and the new movie website. This obviously spread all over, keeping the audience hyped up about it.

It created a buzz all over the internet. People were obviously drawn to it because of the mysterious unnamed trailer and an unusual on take of a monster-disaster movie. The bloggers and people, who wrote about this movie, commercials and trailers, were the ones selling the movie and creating hype. The campaign for this film was very clever and successful.   

My Original Idea for Anti-Piracy Trailer

The video starts by people playing different instruments and singing. Everyone is happy and have cheerful faces. There’s going to be some split staging-where there’ll be a few people huddled around a computer, with lots of CDs with them. Looking at the screen and anticipating. This side would be darker in colour, gothic and surreal. The people would suddenly start cheering as something happens on the screen.

As they start cheering, the brighter side start to grey and fade. The happy and cheerful faces stop playing and singing as the greyness spread over them. They sit there grim faced or sad, looking blankly at the camera. As the video is ending, they all say at once “Our talent’s being stolen” or something like that. And fades out. Bombarding with a poster on anti piracy.