Sunday 9 January 2011
Disney Pixar Case Study: Up
- What is the Institution?
- Who are the target audience?
- What are the aims of this Campaign?
The aim of this campaign is to get people all hyped up about it; and for them to go to the cinema and watch it.
- What media forms are used?
Posters:- Such as....
These images got people wondering, as to what might this film be about........
Websites:- The movie website is pretty cool. When you go on it, a sky background appears with balloons and a tv on it that plays the trailer of the movie. After when you click the 'Enter the site' button underneath the tv; the home page appears where you can click on the different 'badges' on the left site to explore. There are lots of things 'explore' on the website, such as games, downloads, videos, etc.
http://www.disney.co.uk/up/#home
Click on the link to go on the website!
http://www.disney.co.uk/up/#home
Click on the link to go on the website!
- What techniques and tactics have been employed?
Disney Pixar Animation studios' first movie to be presented in Disney digital 3-D. It's also accompanied by a short film, Partly Cloudy.
Saturday 1 January 2011
Case Study: The Social Network
- What is the Institution?
- Who are the target audience?
The target audience are the people, who are interested as to how Facebook was invented. Older teens and adults.
- What are aims of this campaign?
The aim of this campaign is to get people all hyped up about it; and for them to go to the cinema and watch it.
- What media forms are used?
Poster:- Such as......
These images got people wondering, as to what the movie might be about.....
Website:- The movie website is used quite effectively. The whole website is a collage of images of Jesse Eisenberg as Mark Zuckerberg; displayed in different ways. By clicking on categories such as about, photos, videos, etc, a load of other set of images appear, where you can go over them with your mouse and click them to find out more are about the film.
Click on the link to explore the website......
- What techniques and tactics have been employed?
The i-trailer is introduced, as an innovative way for the viewers to interact with the trailer as it's playing. You can click anywhere and anytime on the trailer during the 2 minute airplay and find out fun facts and information about the film, Facebook and Mark Zukerberg's origins. It also gives the viewers links to videos and articles.
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